While in many cases you will have no final objections due to your communication skills, ability to listen, gather information, build the gap, and present, there will be prospects who will bring this final objection that you will have to deal with.

Persist

At this point in the sales process most of the objections your prospects will be raising will be about their fears:

• Spending money
• Investing time
• Making decisions
• Having uncertainty
• Being afraid of what others will think​

If you talk to a prospect like that, your main job is to help them crush their fears into dust. In order to do that, you will have to be ready to persist a little bit longer. So many sales are lost by inexperienced sales people due to their inability to get through this step.

Summary Infographic - Overcome Final Objections

Download and print out the below summary on how to handle final objections effectively.